Rich Schefren shows how to test Facebook ad creatives for free on Instagram and TikTok to find winners before you spend money. Post them organically, watch which ones get engagement, then run the best performers as paid ads.
Here's how you can test ad creatives absolutely free to find your next top performing one before you ever spend a single penny on ads. You see with Facebook ads, if you don't know what you're doing, you can lose a lot of cash really quickly by testing ad creatives. And you might not even find one that breaks even on any of those ads. But there's a really easy solution for it. You can test ad creatives for free by posting them organically first on social media like Instagram and TikTok. Just post six videos per day on your social accounts to find the videos that get the most engagement comments and likes. Look for outliers, videos that massively outperform the rest. For example, if a video gets 10 to 20,000 views compared to others which are just sitting at just a couple of thousands of views, that's the outlier. That's the one that you want to focus on. That's your winning ad template right there. Use those high performing videos as templates to create your next set of ads. This is going to save you time, it's going to save you energy and effort, and it's going to provide a winning ad template and eliminate the wasted ad spend on underperforming creatives. And if you want a free in depth masterclass on finding ad creatives, comment, send and I'll DM you a link.