Rich SchefrenEntrepreneur Driving Strategic Marketing Growth

How you can use bonuses (effectively) and make a compelling offer...

2 Aug 2023

Watch on YouTube

This is a YouTube video titled "How you can use bonuses (effectively) and make a compelling offer..." featuring Rich Schefren discussing strategies for creating compelling offers by effectively using bonuses to counter objections and add value to products or services. The content is instructional and focuses on marketing and sales techniques.

What is a compelling offer? There's a product and service involved, but what else is involved? Let's talk about bonuses. Most entrepreneurs make the mistake of not using bonuses properly. Every bonus should have a reason for being a bonus in your offer. You need to understand. What are some of the objections? What are some of the reasons why someone wouldn't buy your product or service and then counter those objections with a bonus? One of the easiest ways to deal with that objection could be hosting a special webinar to help each and every one of the clients. Or I could write a report. Or I could create something that would actually be another reason to buy. That's one way to think about bonuses and how they can actually do some of the heavy lifting for you.