How you get people to pay you more. #businessowner #selfimprovement #entrepreneur

Let me talk about payment terms really quick. Payments are an easy way to be different from your competitors. Now make it where some amount of the money that someone's paying is to get the thing, but then there's a variable component after they've gotten the outcome. I've done that. I taught people how to use a webinar, how to create an automated webinar, and they paid $5,000 for that. And then after they had made 20,000 or 100,000, they paid the next 5,000. And that was a way to get a bunch of people to spend 5,000 now, but then to get payments of 5,000 later. I was less concerned about getting the second 5,000, but knew that my best customers would be paying me that 5000 in addition to the first 5000.