I Wanted 12 Clients. I Got Thousands.
7 Jul 2025

Rich Schefren shares how a marketing strategy he built to attract 12 clients ended up bringing in thousands instead. He walks through what he did and why it worked so much better than he expected.

Rich Schefren shares how a marketing strategy he built to attract 12 clients ended up bringing in thousands instead. He walks through what he did and why it worked so much better than he expected.
Almost every marketer I know has had the experience of having a strategy or tactic far exceed what they hoped for or were expecting for me. The first time I actually physically experienced it myself, not just like being told stories, was when I was online. I was coaching and I was doing well for my clients, but I wasn't doing as well as I'd like myself. And at that time I wasn't doing anything different than really anybody else in the space. And I had a three month window until I was taking on a project with Agora and I was hoping to get maybe like a dozen clients that could kind of bridge the gap of the three months. So I wrote a report hoping to get like a dozen clients and it ended up going viral and I ended up getting thousands and thousands of clients. That was the first time I personally experienced trying something new, having it far eclipse my expectations. And that's a good signal that you're actually leveraging a strategy or tactic early in its inception.

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