Rich SchefrenEntrepreneur Driving Strategic Marketing Growth

If you plan to build your brand, don’t just talk about your core business…

4 Sept 2024

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This is a YouTube video titled "If you plan to build your brand, don’t just talk about your core business…" featuring Rich Schefren speaking about personal branding strategies, emphasizing the importance of mixing core business content with personal passions and hobbies to create diverse content. The video was created in September 2024.

If you're going to be building a personal brand, you don't just talk about your core business thing all the time. You do need to mix it up, you know, 20%, 40%, somewhere in that vicinity should be really focused on the core part of what you do. But then there should be a lot of ancillary stuff about what you're passionate about, your, you know, your hobbies. I think for someone who's trying to create a bunch of content, that makes life a little bit easier because it allows you to have a vaster kind of pond to pull from.