A copywriter explains why studying a swipe file of top direct response marketers matters. Proven examples teach you what actually works in marketing, giving you insights you can't get anywhere else.
This is over 4000 pages of marketing gold stuff the majority of your competitors will never see. I saved every mail piece that I got from the best of the best marketers on the planet. Then I assemble it into what I call the Decade plus swipe file. All of the legends of direct response. The best of the best copywriters all recommended a swipe file. Most of the stuff that seems to new people like good copy isn't good copy. Good copy doesn't feel like copy. It doesn't read like copy. By having a swipe file of direct mail pieces from great marketers, I'm getting unique insights that competitors aren't getting. It helps you to become aware of the appropriate tone, the appropriate pace. When I see copy chunks being used over and over, a certain angle, a certain hook, that's a winning structure to model.
Russell Brunson Reveals Why He Brought Rich Schefren to Funnel Hacking Live (AI Edition)
