Rich Schefren walks through Zenith, an AI engine designed to learn who you are and anticipate what you need. It's built to personalize business performance by understanding users at a deeper level than current AI tools.
AI isn't just getting smarter about the world anymore, it's finally getting smarter about you. Which is what we created Zenith for in the first place. Recognizing that the more AI knows about you, the more AI knows about your business, more to help you in your business, more knows about you, the more it can help you. And every single day, my team and I are literally swimming in feeds from at least, you know, five, sometimes more different AI, research tools, papers, et cetera, pulling out what's real, what type, and what actually moves the needle for your personal performance. So the big insight here is that AI is rapidly shifting from a kind of many broadcast right model to a one to one personalized dialogue. So it's like going from a public library to having a personal research assistant who not only knows your reading history, but also anticipates what book you want to read next. And this is really the core of hyper personalization. Because for years, you know, I've been obsessed with the idea that data is all that matters as it relates to AI. And for the last year of my life, I've been obsessed with the idea of building an AI that truly knows you, right? That knows you better than any specific anything, knows you better than you know you better than your family, knows you, better than your spouse knows you. And to have that AI that knows you so damn well work for you personally like an extension of your own mind. And that's what we're trying to build with Zenith. And it's what I'm seeing starting today along the research.
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