Is trying to go viral killing your business? Don’t post again until you watch this…

I think it's a big mistake to try and go viral in a big way. I had my very first report I wrote go viral. The ideal customer of mine. If I only targeted those people, it would have never went viral because like me, they don't spend a lot of time posting and sharing and doing all those things. So I needed a segment of the market that might not be ideal for my coaching, but but could be impacted by my writing so that they would share it. And then because they were sharing it, the bigger fish came across it and therefore they heard about me, downloaded it, read it, decided that they wanted me to coach them. So I needed both. Right.