Rich Schefren talks about his mentor Jay Abraham and the philosophy of focusing on what's working right now. That insight led him to create Steal Our Winners, a subscription service delivering current marketing strategies.
Jay Abraham is a legend in the business industry. I've been fortunate enough to be mentored by him for over two decades, and he taught me this one lesson amongst hundreds that I know will change your entire perspective about business. Now, if you don't know who Jay Abraham is, go look him up. Then you'll realize what I'm really talking about here. You see, he is one of the genius minds in marketing and business. And having him guide me at my every move was, and still is, priceless. His teachings were far beyond the typical business advice. One of the most impactful lessons from him was the power of what's working right now. You see, instead of starting a phone call with, hey, Rich, how are you? He would always start with, rich, what's working now? If I had nothing working, he'd say, who do you know and what's working for them? Now imagine if you Normally spoke to 10, 15, or 20 entrepreneurs a day and they all shared what was working best for them. And at that very moment in their business, there's no doubt that by the end of the day, you would know something that could work for you that you didn't know when the day started. His approach was all about seeing opportunities where most people saw only obstacles. And my flagship product today, Steal Our Winners, a subscription based service, is based on that question that I learned from Jay, what's working right now? Because every one of the 104 episodes that we publish a year is centered around a single strategy or tactic that's working right now that most marketers and entrepreneurs haven't heard of yet.
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