This is a YouTube video titled "July 19, 2024" containing a monologue by Rich Schefren, recorded in July 2024. In this content, Rich Schefren shares insights from his over 20 years of experience in Internet marketing, explaining key strategies and mindsets that have contributed to his long-term success in the industry, including creating demand and valuing customers.
I've been in the Internet marketing world for over 20 years, yet many other gurus have came and gone during that same period of time. Yet I'm still here. Here's what I do to play the long game. You see, it's not just luck or some magic formula that keeps you at the top of the game. There are specific strategies and mindsets that you need to know. This keeps you ahead in every business, not just online. The first key reason for my sustained success is I'm careful about what I sell or bring to the market. Unlike most gurus, I had the advantage of creating demand rather than simply just being a slave to market whims. This helped guide the market to what they truly need rather than what they thought they wanted, which often would never work for them. You can significantly increase your chances of success and those of your customers and clients by shaping your marketing to make people desire the right things for their success. Now, the second reason is as simple as it sounds. Appreciating your customers and being fair to them. Many people in this industry play the short game. They come and go because they focus only on themselves and not enough on others. They don't genuinely care about their customers, and over time it does show. I've always made it a point to value my customers, ensuring my interactions are more than fair and that their needs are genuinely met. This is why, after more than over two decades in the Internet marketing world, I am still one of the top players.
