This is a YouTube video titled "July 20, 2024" featuring Rich Schefren delivering a monologue about marketing strategies that drive significant sales growth in online businesses. Rich shares examples from his own experience, emphasizing the importance of adopting new marketing tactics early to gain leverage and momentum in the market. The content is a single-speaker presentation focused on business and marketing insights.
The main reason most online businesses see a huge surge in sales is down to this one thing that most people are either not observant enough or honest enough to admit. You see, I've run businesses that were polar opposites from each other, but every time we saw a huge surge in sales, it was down to this one thing. And that one thing was leveraging a marketing tactic or strategy early in its life cycle when no one else was using it. None of the competition. The Internet Business Manifesto, the first PDF lead magnet, went viral and took me from $30,000 a month to over a million dol million a month. The video sales letter that I introduced Agora to took them from $220 million in annual sales to 1.2 billion in annual sales a year later. And when I invented the automated webinar, we started selling more of our expensive backend products in a day than we used to sell in an entire year. And I can give you more and more examples. I could go on and on, but the bottom line is a new marketing strategy or tactic that is not being seen in your market instantly gives you both leverage and also momentum. So if you want to see an immediate surge in your own company, look for that new strategy or tactic that comes from outside your niche and introduce it to your niche and market.
