Rich SchefrenEntrepreneur Driving Strategic Marketing Growth

Local businesses are losing out on a ton of customers because of this one mistake…

7 Nov 2024

Watch on YouTube

This is a YouTube video titled "Local businesses are losing out on a ton of customers because of this one mistake…" featuring Rich Schefren delivering a monologue on how local businesses can improve their online presence through local SEO strategies, Google business profile optimization, local service ads, and customer reviews. The content is a single-speaker presentation focused on marketing advice for local businesses.

Local businesses are losing out on a ton of customers because of this one mistake. You see they don't show up in local search results and if people can't find your local business online, well guess what, they're going to go to your competitors instead. The good news is is that fixing this is way easier than you might think. Now obviously first you have to make sure that you have control over your website. This lets you fully optimize it for local SEO. Then update your Google business profile with all your business details, photos and even videos and don't forget to verify it so it actually shows up in searches. Next if your business qualifies set up local service ads to reach more customers in your geographic area and finally create service pages on your site for each and every city that you actually serve and ask every happy customer to leave a review mentioning both your service and your city and this will improve your search results dramatically.