This is a YouTube video titled "Never Lead with Price" containing a conversation between Rich Schefren and another speaker recorded in May 2025. They discuss the strategy of not giving a price over the phone and the reasoning behind avoiding price quotes until the full scope of service and guarantees are clear.
There's one thing that we do, and I was wondering, like, where you came to this same realization. Never give a price over the phone.
People think they can put you in a box when they're asking you the price.
Yes.
When it's something important, generally you don't ask price. Like, if you had a. A tumor, you needed it taken out, you wouldn't be like, well, how much is that going to cost? We can't quote you a price until we know what you want to do, what we need to do in order for you to get that result and what we're comfortable guaranteeing. And when it's all, like, on the table, then we can quote price.
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