Rich SchefrenEntrepreneur Driving Strategic Marketing Growth

Never write a boring headline again #copywriting #businessowner #copywritingforbeginners

8 Nov 2023

Watch on YouTube

This is a YouTube video titled "Never write a boring headline again #copywriting #businessowner #copywritingforbeginners" containing a monologue by Dara Akbar Ladjevardian recorded on November 8, 2023. The content focuses on copywriting techniques, specifically how the wording of headlines can shift the perceived effort from the prospect to the product to enhance sales messaging effectiveness.

The headline for sure. It's really what sets the emotional tone of the whole sales message. When you add an S to a verb, you're taking the onus, the effort off of the prospect shoulders and putting it onto the product. How to boost your income implies some effort. Boosts your income. Plural implies that this thing I have boosts your income. Right? You take some of the load of what needs to be done after the purchase to actually get the outcome off of their shoulders and put on your shoulders.