November 15, 2024

I was working on a deal with Billy Mays. We did a split test on my blog. We did one version where it was me doing how I normally talk like this. The other version was me channeling Billy Mays. You know, the one that was me at my normal self did X. And the one where I was channeling Billy Mays did 2x. So. So it did double with my audience. Now it got feedback like, rich, what the hell are you doing? This isn't you. But what was really interesting was it more than doubled the opt in rate on my regular style of communicating, which to me kind of made it clear how much of a difference your tone of voice, your cadence, your excitement level can make. You know, in your content.