This is a YouTube video titled "Ready to Scale Your Ad Campaigns? Here's the Strategy You Need!" created in September 2024. It features Rich Schefren explaining a step-by-step strategy for scaling ad campaigns profitably, including budget recommendations and performance metrics to watch for. The content is instructional and focused on digital marketing tactics.
Okay, so you want to scale your ad campaigns, but how do you actually do that? Well, in this video I'm going to explain how you can know which ads to spend more money on to scale really profitably. So save this video for later. What you want to do first is start by spending $100 a day on broad audiences split test all your creatives to find the best performing ad. Now if any of your ads hit the magic numbers of over 40%, stop scrolling. 5% click through rate all and 3% click through rate, those will be your best performing ads. For top performing ads like this, duplicate the ad set into a new campaign and now start with a $500 budget and bid slightly above your target CPA. And if the ad is profitable, increase the budget to 1500 or 2000 and watch closely. And you want to keep raising it if it continues to perform well. The idea here is to find a sweet spot where the ad is performing well and you can start to scale the budget more aggress. If it's performing exceptionally, you can test a larger budget for a few hours, but always reduce it back to $1,000 by the end of the day to minimize the total risk. You want to repeat this process daily with a slightly higher budget as long as the ad maintains good performance. And if you want a free in depth masterclass on scaling ads using this strategy, comment, send and I'll DM you the link.
