Rolls Royce doesn’t advertise on TV or at car shows…

Rolls Royce doesn't advertise on tv, or do they sell their cars at car shows? So how do they get customers? Well, they use a marketing strategy called price anchoring. And so instead of going to car shows and selling their expensive cars next to some cheap Honda or Mazda or Toyota, they instead sell them at yacht and jet shows. Now, the first reason is is that their rich clientele are already there. But more importantly, when you've been shopping for a 10 million or $50 million jet, a $500,000 Rolls Royce seems like a bargain, and that is known as price anchoring. So the next time that you want to sell more of something, compare your product against some very expensive options that the same clientele buys. Your main offer will then seem like a bargain by comparison and will be bought much more frequently.