Rich SchefrenEntrepreneur Driving Strategic Marketing Growth

Simple way to describe your clients situation better than they can…

12 Sept 2024

Watch on YouTube

This is a YouTube video titled "Simple way to describe your clients situation better than they can…" featuring Rich Schefren speaking about his early experiences writing Internet marketing reports and how his insights resonated deeply with his audience. The content is a monologue or presentation rather than a multi-speaker conversation.

You know, when I wrote my very first reports in Internet marketing, like the Internet Business Manifesto, one of the most consistent pieces of feedback I heard from people was it. They said that it felt like you were standing over my shoulder, right? That you were describing my situation better than I could. The reason why was, is that I was in that situation and that I was just more aware of what I felt in that situation than probably they were even currently at that time.