Rich SchefrenEntrepreneur Driving Strategic Marketing Growth

Social media ad secret lowers costs, boosts conversions, increases profits. Watch immediately

15 Sept 2024

Watch on YouTube

This is a YouTube video titled "Social media ad secret lowers costs, boosts conversions, increases profits. Watch immediately" containing a monologue by Rich Schefren recorded in September 2024. Rich explains how social media platforms like Instagram and Facebook reward ad creatives that engage users by lowering advertising costs and improving audience targeting. The content focuses on advertising strategies and platform algorithms.

What most people don't realize is that like at least on Instagram and Facebook, if your creative gets a higher percentage of people to stop scrolling, if it gets a good percentage of people to engage, you actually pay less for the placement. You pay and you are getting exposed to a better audience. So the there's still like the idea of averaging out the number of clicks and that you pay less, but you're also paying less for because of the performance of the creative that is in alignment with what the platforms most want. That opens up a whole other can of worms. As far as do you even know what type of creative gets that.