Rich Schefren argues most entrepreneurs build businesses around who they wish they were instead of who they actually are. The fix: design your business to match your real strengths and weaknesses, not an idealized version of yourself.
Big mistake that I see people make. Most entrepreneurs, when they think about their business, they think of some idealized version of themselves. And I made this mistake when I was much younger. They designed their business around some mythical version of themselves. Like, I'm a procrastinator, I'm a perfectionist. I have a lot of flaws. It would be foolish of me to design a business where I did not have those problems. Like assuming someday, magically, I'm not going to have those problems. Right? If the business needs me to be different than who I am now, I am putting a bunch of personal goals in front of the success of my business. If you've never reflected on who you really are and what traits you have that give the business some positives, but also what traits you have that give the business some negatives, and then try and design around that, then you're not leveraging one of the biggest benefits that you get from owning your own business, which is that you can build the world around yourself to get the best outcome. Like, you make the rules, you can design the business any way you want, and there's no character flaw that cannot be designed around.
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