Allison Maslan shares the 4-quadrant system she developed after a near-fatal car accident forced her to rethink how she scaled her businesses. She built multiple companies without burning out by using this framework, which she now teaches to other entrepreneurs.
I just couldn't keep it together. I was up till 2 or 3 in the morning every night working on ad campaigns. Even though I had a small team, I felt that I was imploding. I was beyond exhausted from that stress. I ended up being having a horrible car accident that almost took my life. That was my major wake up call back then to say, okay, this is not how you scale a company. So I began to investigate what does it really take to scale a business? So that's what I'm going to share with you today. So I went on to build nine more companies that did not depend on me. So when you, whatever stage that you're in, in in your business building, the earlier that you learn this so that you can set up your business, look at those four quadrants. And we want to ask ourselves if we had to choose one or what would be our superpower.
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