Rich SchefrenEntrepreneur Driving Strategic Marketing Growth

The Hidden Key to Success: Tinkering & Testing

4 Feb 2025

Watch on YouTube

This is a YouTube video titled "The Hidden Key to Success: Tinkering & Testing" featuring Rich Schefren speaking about the importance of experimentation and innovation over following conventional strategies, recorded in early 2025.

If you're just following what everyone has told you, you're playing a losing game. And all the strategies and tactics over the last 20 years that I've seen, the best ones have all come about because people tinkered, discovered something on their own. Maybe you will do that, maybe you won't. I suggest you do. But even if you don't, you should be looking out for what other people are tinkering with and incorporating them, because it really is what is more recent works much better.