Rich Schefren explains how being boring became a viral strategy. He shares stories of people who succeeded by leaning into their ordinary lives instead of chasing flashy content, and breaks down why audiences connect with authenticity over performance.
I don't think I have the it factor. I have some friends that publish people that do have the it factor. Everything is 10 times easier with that, because then when you're posting content, people just lean in, no matter what you're saying. I did a Steal Our Winners episode with Ryan Magin, who's kind of the guy that created the Hermozi style and all that stuff. We were talking about that somehow, and he told me about an account of this really boring guy that has embraced his boredom, like his 9 to 5 life, that he really enjoys his 9 to 5 life, and the account has blown up. And actually, when I was talking to my friend Todd Brown, who came over the house last night, and he was talking about a client of his who we would put in the anti it factor. He's got to lean into that boredom.
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