This is a YouTube video titled "The secret to keeping people engaged?" featuring a conversation that includes Rich Schefren discussing the power of wit in interviews, using examples involving Nate Diaz and Conor McGregor. The content was created in October 2024 and focuses on engagement through unexpected humor.
There's something like, in my opinion, that is insanely powerful about wit, because when someone's really witty, you never know when there's going to be a payoff in the next answer to a question. I remember him and Nate Diaz being interviewed by some, like, Money channel, and they're like, can you two please count down from 10 to one? And, you know, Connor was like, nate, can't do that.
They want you to give us a quick count to 10, both of you gentlemen, if you don't mind. Just if you wouldn't mind counting to 10. Nate can only count to five.
And I thought that was funny, right? And so when someone's witty that way, there are all these payoffs that happen that are unexpected. That makes it fun to listen to, because you never know when there's going to be another one.