Rich SchefrenEntrepreneur Driving Strategic Marketing Growth

The Traffic Trap No One Talks About

30 Apr 2025

Watch on YouTube

This is a YouTube video titled "The Traffic Trap No One Talks About" containing a conversation recorded in April 2025. The discussion features Rich Schefren and another speaker talking about the risks of relying heavily on platforms like Facebook and Google for business traffic, highlighting concerns about trust and account suspensions affecting ad traffic.

All these services, Facebook and Google, YouTube, I love them as a consumer. Right. But we trust these companies way more than we should.
They've got so much information about us, it's scary. On a personal level, yeah. But on a business level, it's one of those things that it really is a. Don't put all your eggs in one basket, because if you're getting all your traffic from Facebook and you've got Facebook ads that are working, what happens when you wake up one morning and I know so many people who've had this happen? You got a message on your ads manager, hey, your account is banned or you're suspended, and then there goes all your traffic.