These guys created a five-star ramen restaurant that didn’t actually exist..

These guys created a five star ramen restaurant that didn't actually exist and had literally hundreds of people lined up for three hours just to eat that fake ramen. They called it Nissei Ramen, which literally means fake ramen in Japanese. A few nice photos, a fake website, and one TikTok video later, and it all went viral. People believed it so much that they only started letting in influencers with over 100,000 followers. Everyone else simply had to wait outside for hours. And the craziest part was that people were happy to pay 50 bucks for a dollar pack of ramen. You see, how much someone is willing to pay for a product isn't always about how good it is. It's mostly about how you present it and package it to them. This is the same strategy luxury clothing brands use to sell you a $10 shirt for $500. So remember, in marketing, positioning is everything.