Rich Schefren explains how to get prospects to value your product by sharing your own experience and creating content that leads them to the same conclusions about its benefits, rather than telling them directly.
Move the free line. It's about helping your prospects value your product. One of the easiest ways to do that is to mine your own experience of how you came to the belief about how good your product was and why your prospects need it, and then create content that helps your prospects come to that very same conclusion. So I'm a business coach. Coaching people, for the most part, didn't value coaching. So how the hell am I going to grow my business that way? What I did was I wrote a report. A free report. Help the people in the market see what I already believed. I believed that coaching business coaching for Internet marketers would radically improve their performance. My prospects didn't believe that. I had to write a report that helped others come to that same conclusion by giving them an accelerated version of the experiences I had.
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