Rich SchefrenEntrepreneur Driving Strategic Marketing Growth

THIS TACTIC will blow up this year #businessowner #marketingplan #entrepreneur

19 Oct 2023

Watch on YouTube

This is a YouTube video titled "THIS TACTIC will blow up this year #businessowner #marketingplan #entrepreneur" containing a monologue by Rich Schefren recorded in October 2023. Rich discusses marketing strategies focusing on content creation versus distribution, emphasizing the importance of repurposing content across platforms and optimizing distribution processes for business growth.

10% of our time should be on content, the other 90% on distribution. Repurposing in general is going to get bigger this year, and you're going to see more repurposing of taking a TikTok video and placing it on Instagram, or taking it TikTok video and putting it on YouTube, or taking a Instagram video and putting it on YouTube in its current format so people can actually even see it. And in addition, there'll be more and more of a need to create better content and have better distribution channels. Right? The experts tell us that 10% of our time should be on content, the other 90% on distribution. Spend more time on content, but not by making more of it, just making it better and putting more processes and automation in place so that, in fact, your business grows and you get that distribution without having to spend 90% of your time on distribution.