Rich SchefrenEntrepreneur Driving Strategic Marketing Growth

Trust Is Better Than Proof #trust #entrepreneur #businessowner

20 Sept 2023

Watch on YouTube

This is a YouTube video titled "Trust Is Better Than Proof #trust #entrepreneur #businessowner" containing a monologue by Rich Schefren recorded on September 20, 2023. In this content, Rich Schefren discusses the importance of building trust and believability before making an offer in business, emphasizing reputation and ethical conduct with customers.

Build trust and believability before you build an offer. Trust Trump's proof There are certain people I don't trust and I don't care how much proof they have, I still don't trust them. There are certain people I totally trust and they could show up with no proof and I 100% trust them. When it comes to trust, people's reputation precedes them. I try to live my life in a way where I don't burn bridges. You should do that with your customers too. I don't want anyone to feel worse off because they came into contact with me, someone who's got a scam going. Everyone is worse off that came into contact with them. And I think if you live your business in a way where you try and make it so that everyone is better off because they came into contact with you, your prospects, your customers, your clients, the raving fans, I think that you're headed down the right path.