Tyler Ryan: The Customer Journey to Max Profits

I like to think of the time to value. Many businesses, when you really break it down, you'll find that their initial promise is a pretty long time to value, generally speaking. But even you think like, I'm an agency and we're going to run your ads, the real value from the customer's standpoint is like acquiring a lot of customers, right? It's not just like, someone's running my ads, hooray, right? They want the result at the end. So for that agency, you really have to be very intentional. Say, how do I get this person to win on a daily time scale, a weekly time scale, a monthly time scale? Because there might be a long journey ahead to get to the point where they are really scaling acquiring customers like crazy. And they feel like, ah, yes, this is the reality that I was looking for when I started working with you. So I encourage you to break whatever it is that you have, whatever your core promise is, down into what's a daily, what's a weekly, and what's a monthly, if it's relevant. So that way we can get them wins at every single one of those timescales. It'll go a long ways.