Rich SchefrenEntrepreneur Driving Strategic Marketing Growth

Use this proven method to scale to 7- figure ad spends per month

6 Sept 2024

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This is a YouTube video titled "Use this proven method to scale to 7- figure ad spends per month" containing a monologue by Rich Schefren recorded in September 2024. Rich Schefren explains a systematic approach to scaling advertising budgets by testing multiple ad ideas, optimizing processes, and using data-driven decisions to achieve seven-figure monthly ad spends.

Use this proven method to scale to 7 figure ad spends each and every month Most entrepreneurs gamble with ads, and they hope for the very best. You don't need to guess, though. Just break down your ad strategy into big ideas and smaller ways to express those ideas in your actual ads. Test each ad rigorously to see what works and what doesn't. Now here's the thing. You want to aim to test 100 ads per month if your budget allows for it, and then find the ideas that resonate with your audience about 20 to 25% of the time. Then rate your ad creation process, ideas, briefs, production, approvals, testing, reporting, et cetera on a scale of 1 to 5 and identify the areas that need improvement. Then brainstorm different ways to optimize each process, like using templates, AI tools and structured feedback to create 100 quality ads per month efficiently. With the right system in place, you'll be more productive and make decisions based on data that gets results. And step by step, your ad budget will grow and ultimately you'll be spending seven figures a month on advertisement.