Rich SchefrenEntrepreneur Driving Strategic Marketing Growth

What kind of content can I create that’s valuable and shareable?

2 Oct 2024

Watch on YouTube

This is a YouTube video titled "What kind of content can I create that’s valuable and shareable?" featuring Rich Schefren discussing Instagram's content priorities and his approach to creating shareable content without engaging in negative peer criticism. The content was created in October 2024 and reflects on social media strategy and content creation.

Instagram is really placing a high priority on content that gets shared a lot. And generally, the kind of content I share, I don't want to make right. Like, I think that if I called out a lot of, like, other gurus about things that I think they're teaching wrong, if I came across a peer of mine doing that, I would then forward that to lots of my friends. But I don't necessarily want to be the guy in the marketplace doing that, because I think it invites you to have lots of people aim their guns at you. So it's like, what kind of content can I create that people feel compelled to share? Right. And I wouldn't say I have some great answers to that yet.