Rich Schefren explains why your reputation matters more to your income than most people think. Experts get paid for who they are, not just what they do. Building real relationships with people you admire compounds over time.
When I first got back online after taking five years off and starting to reach out to people about Steal Our Winners, I also reached out to people I never met who I admired for what they would done and I was really blown away at how many people would be willing to get on the zoom call with me with no idea what the hell we were going to talk about. If you think about Steal Our Winners where we deliver eight plus strategies and tactics that are currently crushing it that the world does not know about One of the first questions I get from people why would people tell you something that's currently working really well that no one knows about? And part of the reason is the relationship and reputation I have. More often than not, an expert is paid for what they do. A guru for a person that has built a brand around themselves and their skill set and what they bring to the table. They are now no longer paid for what they do, they're paid for who they are. You really want to facilitate cultivate a reputation that would be conducive to someone who gets paid for who they are, not what they do.
Russell Brunson Reveals Why He Brought Rich Schefren to Funnel Hacking Live (AI Edition)
