This is a YouTube video titled "Why Your Email Open Rates Are Falling: The Hidden Mistake Most Entrepreneurs Overlook" featuring Rich Schefren delivering a monologue on email marketing strategies, specifically focusing on improving inbox delivery rates and segmentation to boost open rates and conversions. The content is instructional and aimed at entrepreneurs and marketers.
The reason your email open rates are lower than you'd like them to be is not because your emails suck. It's because of something else that many entrepreneurs and marketers just don't know. You see, the problem isn't the quality of your emails, it's your inbox delivery rate. And if your emails aren't reaching inboxes, well, then your conversion rates and your sales are obviously going to suffer. You see, the best way to maximize your inboxing is by creating a segment of your list of people who have opened in the last seven days. Then each day you mail that segment of seven day openers first, then wait four or five hours before mailing the rest of your list. By doing this, you'll boost your reputation and the reputation of your email early in the day. And this will boost your inboxing when you mail the rest of your list. This simple segmentation strategy is known to increase open rates to 50% and higher. And if you want a free in depth master class on email marketing, all you got to do is comment, send and I'll DM you the link.