Your business won't grow unless... #businessowner #entrepreneur #businessideas

Your goal is to oversimplify in the beginning so you can get people's attention. You first have to get their buy in for their attention. And oh, look, there's a more time consuming, more effortful way of doing things. If everyone was always attracted to that, everyone would be thin, everyone would be successful. Because we know what we need to do to be thin, to be more successful, to be a better parent. We don't necessarily do it, but we know. Right. And the reason why we don't do it, one of the reasons is that it's a lot more work. And so you don't start a message with breaking things into seven areas. The checklist, if it's broken down into those seven areas, it looks like a lot to do. And if they don't know that you have a solution that's not that, then you might be pushing people further away.