A leader who attracts followers needs to be polarizing, not bland. The speaker uses Donald Trump as an example of how taking a clear stance pushes some people away and pulls others in, making you magnetic instead of forgettable.
We call it the attractive leader. Attraction, when you think about it, it's easier to attract people than it is to pursue people. Like, attraction assumes that you're magnetic. To be a human and to be magnetic means that you're polarizing, right? And a lot of times we attach polarization as like a negative thing. Whether you are for him or not for him, Donald Trump was very polarizing. There's no questions around where you stood on Donald Trump. Why? Because he communicated things in such a way that he pushed people but also pulled people.
