Richard Milligan explains why busy candidates ignore recruiters and how to break through. Busyness is a shield that blocks outreach. Recruiters need creative marketing tactics to disrupt the noise and reach prospects at scale.
But if you are a recruiting leader, one of the things that you're going to bump up against again and again, and sometimes this can just be a season, sometimes this can be forever, you're going to bump up against people being difficult to get in front of because they're so busy. Now, with that said, one of the things that I did well as a recruiting leader was I was able to use creative, what I would call creative marketing ideas to cut through The noise of the busyness. A lot of times busyness is just a cadence. It's a rhythm to life, right? It's like your rhythm to life is that you're always busy. And so because of that, as a recruiter, if you can't cut through that rhythm that people have in terms of busyness, you won't succeed at scale as a recruiter. So this is some problem that you have to solve, and the people that solve it best tend to think creatively in how they approach people. And so we wanna talk about some of those ideas today. But first and foremost, I want you to understand this. A large part of your success is going to be predicated on your ability to break patterns.
