Richard Milligan, a recruiting leader, says recruiters undermine themselves with tentative language like "I hope you can make time." Replace it with certainty: "I believe if you meet with me on Friday I can bring you a lot of value." Strong wording breeds influence and better results.
As a recruiting leader, you have to be aware of what language you're using. Now, I know that sounds like your mom saying, watch your language, but I find that most recruiting leaders use very tentative language when they're sending videos, when they're typing messages, a lot of times even over the phone. And they do it because they're very, very relational. They would say, I hope you can make time to meet up with me. That's tentative. Right. One of the things I found is that he or she who is most confident is most right. Or let me give you another framework. Certainty breeds influence. You want to have influence to recruit? Use strong language. I believe is strong language. I believe if you met with me on Friday, I can bring you a lot of value and help you grow your business. That is a certain language. It's a confident language. Change your language and you'll change your results.
