Clip 97 Personal Leadership Branding Has Become Essential to Recruiting 1 1

26 Mar 2020 · 1 min

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1:28

In this monologue, the speaker urges leaders to revamp their personal leadership brand, arguing that it now matters more than ever for recruiting success. Traditional phone outreach is described as dying, with marketers abandoning it, leaving leaders who rely solely on calls at a disadvantage. The speaker cites data showing that leaders who share content on social media achieve 561% more engagement and reach than company‑only posts, positioning these individuals as "attractive leaders." In a fragmented attention landscape, a strong personal brand on social platforms can influence talent decisions and overall organizational perception, making it a critical tool for modern recruitment.

Chapters

I really want to challenge you to make some changes in your personal leadership brand. The reason why is because your personal leadership brand matters, not just kind of matters today. It matters more than it ever has in the history of the world. This is data. I'm talking about relevant, current information that says that this is more important than pressing the agenda of you making more phone calls. The phone is dying. Marketers have run the phone just simply die. Dialing on the phone or even just simply text messaging, you are really putting yourself in a very small bullseye to go win at recruiting. The people that are winning right now are the ones who have built their leadership branding piece, their personal leadership branding piece on social media that are out there being what I call the attractive leader. The personal leader that actually shares something on social media gets 561% more engagement and more reach than when the company shares. The power is in your hands today. Today, where attention is so diversified across so many platforms, like, we have the power as leaders. It actually influences whether people stay with your brand, whether people stay with your organization.