Communicating Red Zones

11 Mar 2024 · 1 min

Watch on YouTube

0:44

In a 2008 recollection, an area vice president for Oklahoma describes receiving a call from Countrywide's strategic planning department informing him that Edmond, Oklahoma had been classified as a "red zone"—one of the top ten fastest‑growing markets projected over the next five to seven years. The designation signaled that the company would allocate additional energy and resources to the area. The speaker reflects on the pride and motivation sparked by this clear, concise communication of market priority, illustrating how strategic labeling can drive regional focus and commitment.

Chapters

I think this is where this journey began with me. It's 2008. I was at Countrywide. I get a call from someone within a strategic planning department that Countrywide had. And they were like, hey, you're the area vice president for this area of Oklahoma. We want to have a conversation with you because we've determined that Edmond, Oklahoma is part of our red zone. One of the top 10 fastest growing markets for the next 5 to 7 years. And what we want to do is put more energy into Edmond, more resources into Edmond because of what's coming. I just remember this sense of pride. I like, that's so cool. Like my market, that's really cool. What they were able to communicate to me in that simplistic language of red zone, hot market, whatever, is that they were committed to this market.