Start by identifying your core values like growth and leadership development. When you align your work with what you actually care about, you naturally do the things that feed it: reading, listening to podcasts, following influencers. That alignment becomes your content engine.
First and foremost, what are your values? You should be talking about these. You should be looking for moments when you're acting on those. One of my high personal values is growth, personal development, and leadership development. If I take that single piece, now imagine that I coach, And I'm about personal development, right? There's some alignment just in what I'm doing today and a value system that goes back to my teenage years. So if personal development, if growth is one of your core values, then you're most likely listening to podcasts, most likely reading, constantly reading books. You're looking to see what influencers are doing that are out there. You're looking to see what is— Current and relative in leadership, in personal development. And so inside that single piece, you have an enormous amount of content that you can actually deliver.
