Discover the Game-Changing Recruiting Strategy

1 Jan 2025 · 1 min

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In this presentation, Richard Milligan outlines a transformative recruiting approach built on two core premises. The first premise is that within the first 72 hours of a new relationship, you should deliver "extravagant" value—something unreasonable and pattern‑breaking that makes the other person think, "I can’t believe they gave me this." The second premise is to provide "ascending value," meaning you continuously build on that initial extravagant offering, repeatedly improving and expanding the value you deliver over time. Milligan frames these ideas as a shift in how leaders engage prospects and new hires, emphasizing early generosity and ongoing value escalation as a recruiting differentiator.

Chapters

So, over the last year, I've been working with a handful of leaders on an idea that really involves shifting this in a major way. And the idea really is, it revolves around 2 premises. And the first one is that at the onset of building the relationship, I mean, like early on within the first 72 hours, they become aware of who you are, that you should be giving extravagant value. Now, if you think about the word extravagant, The word extravagant means unreasonable. So something that would be a bit of like a pattern breaker. It's like, I can't believe that this person just gave me something of this significance in terms of value. The second premise that we've been working with these leaders on is to give ascending value. So ascending value would be taking the initial idea of extravagant value, something that's unreasonable, and then continuing to improve on that thing of value by