Richard Milligan argues that more phone calls don't guarantee recruiting success. Education comes first: recruiters who understand the changed landscape get motivated to use the right tactics, not just dial more numbers.
Hey everybody, it's Richard Milligan here with 4C Recruiting. I wanted to shoot a quick video. I'm in between coaching sessions and just had a couple minutes here. I want to give you a nugget. One of the things that I say a lot is that you must educate before you motivate or you will discourage. So let me give you a quick example of this. I see a lot of leaders that say, make more dials, make more phone calls, you'll be more successful. And that's not necessarily true. Recruiting today is not— if you're trying to recruit a top performer, it is not a numbers game. It's not trying to get more of those in your sales funnel. It's being more strategic and more intentional and building relationship with that individual. So, you know, you have to educate before you motivate someone to move towards something, or the only thing you will do is you will discourage that person. Doing more of something that's not working Is actually discouraging. So one, if you're not educated yourself on how recruiting has changed, I deliver a lot of content in a number of different places. It's pretty easy to find me in places like LinkedIn or YouTube, or I've got a Vimeo channel. It's got about 150 videos on it. I do a podcast. Those are great places that you can begin to educate yourself on how recruiting has changed and what you should be doing today in order to be a successful recruiter. But here's the real equation: education plus motivation plus application equals transformation. So once you are educated and you understand what things you should be doing, and then you in turn actually are motivated to do those, and you actually do those, and you apply those things, you will actually be transformed. So I go all the way back to the beginning. If you think— if you're doing the things that you've always done, you need to reeducate yourself. Okay, because the last 3 to 5 years recruiting has changed, not just kinda, but a lot. You need to educate yourself on that. And once you're educated and you have a larger knowledge of what those— of what things have changed, you will be motivated. You will. And if you will apply that new information with the motivation, then guess what? You'll actually transform your business and your recruiting efforts. So there you have it. There's a gem for you today. Hope everyone has a great week. And we'll talk to you again soon.
