Richard Milligan pivoted his recruiting business to coaching in 2017, launching an 8-week program via webinar that converted 45 of 100 attendees. He coached 138 people that year and expects to coach over 300 this year, crediting a 10-year vision and yearly plans for sustaining growth through hard periods.
Hey everybody, it's Richard Milligan here with 4C Recruiting, coming to you today with a little bit of excitement, a little smile on my face. Have you ever just gone through your old photos, your old videos? Because last night I was going through some of my old photos and videos. So I'm on an iPhone, all of my information backs up to my iCloud, and so it's easy to skim my iCloud and to see what's on there. I came across a video from July 28th, 2017, and it was a note to myself. It was really a note to more people, but I was talking to myself in this video. And it was, don't give up. It was, don't give up. You've been called to something. See it through. And that, in essence, was about a 45 to 50 second video that I was sending to some people, but I was talking about myself and to myself in the video. And I'm I look back on that moment, July 28th, 2017, and that was, you know, 2 years and whatever, 3 months ago, 2 months ago, whatever that is. I was in the middle of pivoting inside my company, 4C Recruiting. I was in the middle of actually creating coaching collateral, coaching material, and developing at that time what would be an 8-week coaching course. I had no idea like what the future looked like. I only knew in that moment that I had clarity around being called to actually do something, and that was to move towards coaching, recruiting coaching, and to create a coaching collateral and put an offering out there to my audience or to what I thought was my audience. I eventually, which would be the 3rd week of October in 2017, was finally ready to launch that coaching piece. And I put into a webinar format, a 90-minute webinar where I invited people in, had about 100 people attend my first webinar. And in that first webinar, I had about 45 people, if I remember exactly, sign up. For my 8-week coaching course and immediately knew that I had seen something through to a place where I had been called. And so I'm sharing that with you right now for this reason. You each have been called to something specifically. You each have something that's been placed in your heart that only you can activate on. And the only way you can activate on— the only way you can activate on it is if you see it through not the easy times, but see it through the hard times. And so in that moment, I'm recording something that was a note of encouragement to myself, and now I'm able to look back on it 2 years and 3 months later and know that having seen it through was worth it. Because, you know, last year I coached 138 people, I think, in my coaching system, in addition to doing a ton of public speaking and a lot of one-off roundtable meetings, and in addition to actually launching a a social media branding agency in connection with my coaching. But then this year, I'll coach over 300+ people individually and exponentially everything's increased in all of the areas of my business. And that only came through seeing through what was a very difficult season of the unknown. And so, if you're clear, this is why vision is so critical. Having a vision, having a dream of where you're going with some very specific things that you want to accomplish That's why that's important. I look back on that then. I developed a 10-year vision in 2017 for 4C Recruiting that I share today. Every single year, we actually have a 1-year plan that is in alignment with the 10-year vision that I created in 2017. That vision was what sustained me. That vision was what saw me through in those moments. And so if you don't have a vision, okay, you start there. And once you have a vision, don't you let anybody tell you that you can't. Don't you let anybody deter you from what it is that you've set, that you know that you've been called to. Okay? So there you have it. A little note of encouragement from Richard Milligan. See your dreams through. Create a vision. Have a great week, everybody. We'll talk to you again soon. Bye.
