Once people have safety and can provide for their family, they seek belonging, affirmation, purpose, and meaning. Any market approach worth pursuing should enhance all three: belonging, affirmation, and purpose.
In the lowest forms of human motivation, people need to feel safe and they need to know that they can provide for their families. And in a first world country, put a dollar sign over that, that meets that. So what people want more of, if that's in place, people want more. They want a sense of belonging. They want to be affirmed and they want greater purpose and greater meaning. Yeah. What, how I want you thinking, come back to this at the end of this and say, does this approach give people a better sense of belonging? Does it affirm them at a much higher level than my way of pursuing people has? And does it actually create a sense of more purpose, more fulfillment, more meaning in the way we're going to approach this market? And you're going to see that it answers yes to all of that.
