A recruiting coach outlines his 10-year vision to help 10,000 leaders annually by 2027, starting with a Year-1 target of 100 in 2017. He exceeded it with 138, proving the model works. The strategy relies on scalable content like books and video series instead of one-on-one coaching.
One of the things that I knew is this, that if I was going to accomplish something of significance, and I do believe that I've been created for something of significance, and I hope every single one of you believes the same thing about yourself, that I needed to stretch myself to get there. Okay, getting to 100 seemed pretty reasonable. Getting to 1,000 seemed like a stretch. Getting to 10,000 was a big stretch for us. What did that mean? It meant that we were going to have to think outside the, outside the normal context of coaching and consulting. Like, we were going to have to do some pretty big things. We're going to have to create a lot of content. We're going to probably have to write some books. We're going to have to do a lot of video coaching series, a lot of webinars. Like, we're really having to think creatively outside our normal boundaries, outside our box, in order to get to that destination. But here's what we did. We said, what's it going to take in year 1? So, while I had a 10-year vision, okay, so we started with why are we going to do this? Why are we going to do what we're going to do? We started with the 10-year vision, right? How many recruiting leaders each year did we want to help? We backed it all the way into year 1. Okay, so in year 1, in 2017, we said we wanted to help 100 recruiting leaders live an ideal life and lifestyle only possible through growing their brands. What do we do? Well, we were into— in that first year, we actually helped 138 people. So we beat our goal. We were extremely excited about that because we had to build a brand, create a lot of awareness around what we were doing. And so in that, we accomplished our 1-year vision, and it moved us 1 year closer to the 2027 vision, which was to help 10,000 people each year.
