How to recruit rockstars?

20 Feb 2023 · 1 min

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In this excerpt from his YouTube video, Richard Milligan challenges the common view that recruiting is akin to hardcore sales. He argues that effective recruiting should be the antithesis of sales, focusing instead on a deeply relational process. The leader asks candidates about their big dreams, intrinsic motivations, and the deeper "why" behind their actions. The recruiter then evaluates whether they can help the candidate achieve those aspirations. This approach reframes recruiting from a transactional sell‑to‑candidate model to a partnership‑oriented, purpose‑driven dialogue.

Chapters

When I'm going around the room and I'm asking leaders, what are the things that you associate with recruiting? Most people will say a word like it's hardcore sales. That's how they see it. It should be the antithesis of hardcore sales. When you think about recruiting done right, it's I find out what is your dream? What's the big thing you want to accomplish? I find out what are your intrinsic motivators? What are your greater reasons why you do what you do, your why? And now I ask myself as a leader, can I help you accomplish those 2 things? All of that's incredibly relational and it's way bigger and better than trying to sell someone something. That is in my interest.