Richard Milligan built a podcast, daily LinkedIn posts, Instagram, Facebook, and Medium articles into an "ecosystem of value" that fills his inbox with coaching inquiries. A sales executive once shared one of his Medium pieces with every sales leader in their organization, showing how one piece of content can ripple across a company.
My world is weird these days. Like it's totally weird. I showed someone my inbox yesterday and my inbox is full of people asking for, how do I sign up for your coaching? How do we do business with you? I'm not asking people to do business with me, but I've created an ecosystem of value, right? It's why I do the podcast. It's why I post on LinkedIn every single day. It's why I post on Instagram and Facebook. It's why I write articles on medium.com. And in fact, I had someone yesterday message me and say, you would be excited to know that one of our key sales executives took one of your articles on Medium and shared it with every sales leader in our entire company yesterday. That's a value. I'm trying to think, how do I bring value? How, how do I think transformationally before I think transactionally?
