Richard Milligan explains that recruiters should curate existing stories from their team's daily life rather than create content from scratch. When you live your values, the pictures and videos naturally follow. This approach shows candidates what your culture actually looks like.
I'm reading this awesome book and it says, in content curation, stories are at the heart of the process. If you're living true to the vision, values, and why that drive you, then you'll always be surrounded by stories, pictures, videos, and content that will demonstrate who you are. Full disclosure that what I read to you is actually from my book, How to Dominate Recruiting in a Digital World. And what I was talking about in that part of the book is how content curation over content creation is a very easy framework. If you're struggling to create content, curate content. You're living in your own story. Your story is what you want to actually showcase to the people that you're trying to recruit. Recruiting 101 says this: you're trying to show people on the outside what it's like to be on the inside on your team while they're still on the outside on someone else's team. Right? How you do that is by showing your story in social, curate your content.
