A five-stage model of entrepreneurship: Dream, Leap, Fight, Climb, Achievement. Most people quit around 2.5 to 3 years in because they don't know their why. Clarity about purpose is what keeps you going when things get hard.
Okay. In business, ultimately there's 5 stages, right? It's the dream, and we can get really excited about the dream. And that's when I wrote that— I wrote that Why We Do What We Do document. And that inspired me to take the leap, which is the second typical phase in business. But then you got this big dip. It's a big fight zone, right? And in a fight zone, like anything of significance that's going to happen typically happens because you're willing to fight for it. Right. And then the final 2 stages, which are not relative in this conversation right now, but eventually Eventually, if you fight long enough, you'll get the energy and you'll get the direction that you need to actually start to climb. And then if you climb long enough, if you stay in that climb zone long enough, you actually achieve and you accomplish whatever it was you set out to accomplish. And so those are the 5 stages. But clarity gives me perseverance, right? Like, if I've got to go through a fight zone and I got to climb a mountain to get where I'm going, like, clarity of knowing why I'm struggling, right? That matters. Like, why am I doing this? What am I doing this for? Like, why should I struggle, period, end of story, if I don't have clarity? Like, I give up. I absolutely give up. Here's what I find. In most industries, average tenure is somewhere around 2.5 to 3 years. Most people are in a position for around 2.5 to 3 years. Okay? If you don't know why you're struggling or what you're struggling for, then why struggle?
